Grand Theft Auto 6 Netflix Showcase is “One of the Hors d’Oeuvres” For Marketing, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick described the upcoming Grand Theft Auto 6 showcase on Netflix as just the beginning of the game's marketing campaign, with more to come before its November 19th launch. He praised Netflix as a great marketing partner and reiterated that pre-order numbers for Grand Theft Auto 6 have been unprecedented. Zelnick also shared his opinions on the growing importance of open systems and the potential of game streaming to expand the install base.
Gaming Bolt
- Entities
- Strauss Zelnick
- Marketing
- Take-Two Interactive
- Netflix
- Hardware
- Grand Theft Auto 6
- Game Streaming
- Rockstar Games
Original source
This article was reported and published by Gaming Bolt. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.