RuneScape creator Jagex in hot water over generative AI use in recent trailer
Jagex, the creator of RuneScape, is facing backlash after a trailer for RuneScape 3's Dragon Slayer 2 quest was revealed to have used generative AI, despite the company's public stance against its use. The trailer contained visual anomalies like a six-fingered hand, leading to community anger and an internal investigation by Jagex. The company has apologized, taken down the trailer, and is overhauling its review processes for third-party partners.
- Entities
- Company: Jagex
- Topic: Video Game Marketing
- Topic: Game Development
- Game: RuneScape
- Topic: Generative AI
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