Microsoft Gaming Rebrands Back to Xbox Under New Leadership
Microsoft Gaming has officially reverted to the Xbox brand following a leadership change. New CEO Asha Sharma aims to unify the gaming ecosystem and focus on daily active players. The company remains committed to significant investment in the gaming sector.
Coverage across 5 outlets
Microsoft Gaming Branding Was “A Temporary Legal Thing” for Activision Blizzard Acquisition – Rumor
A rumor suggests that Microsoft's rebranding of its gaming division to Microsoft Gaming was a temporary legal measure to facilitate the Activision Blizzard acquisition. The company has since reverted to the Xbox branding, with executives Asha Sharma and Matt Booty discussing future plans and a new logo. The initiative aims to refocus on console experiences and deliver great games.
Microsoft Gaming reverts to Xbox branding
Microsoft Gaming is reverting to the Xbox brand under new leadership, with CEO Asha Sharma and CCO Matt Booty announcing the change to employees. The company aims to focus on daily active players across hardware, content, experiences, and services, while re-evaluating exclusivity and AI approaches. This shift follows recent price reductions for Game Pass subscriptions.
Microsoft Gaming Rebrands as Xbox, Outlines Strategy Shift and Challenges
Microsoft Gaming has officially rebranded to Xbox, aiming to unify its ecosystem across console, PC, mobile, and cloud platforms. The company acknowledges challenges in feature updates, PC presence, and competition, while emphasizing console hardware as a foundation and increasing the importance of cloud gaming and cross-platform integration. Key internal metrics will shift towards daily active players.
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
Take-Two Interactive CEO Strauss Zelnick stated that Microsoft Gaming's new CEO, Asha Sharma, is a highly accomplished executive who will succeed without his advice. Zelnick emphasized that the key to success in the entertainment business is consistently making hit games, a principle he applies at Take-Two.
Microsoft boss Nadella vows to "always" invest in video games following Xbox leadership change
Microsoft CEO Satya Nadella has reaffirmed the company's commitment to investing in its video games division, calling it a "main identity" for the company. Following recent leadership changes where Asha Sharma took over as Microsoft Gaming CEO, Nadella emphasized the importance of excellence and creativity in the gaming sector. Sharma addressed concerns about her AI background, stating there is "no pressure" for Xbox to use the technology, and revealed the next-generation Xbox hardware is codenamed Project Helix.
Phil Spencer to Retire as Microsoft Gaming CEO, Xbox President Sarah Bond Resigns — Too Much Gaming | Video Games Reviews, News, & Guides
Microsoft Gaming CEO Phil Spencer and Xbox President Sarah Bond are stepping down, with Asha Sharma appointed as the new CEO of Microsoft Gaming. Satya Nadella's internal email highlights Sharma's experience in scaling services and platforms, and Matt Booty will serve as Executive Vice President and Chief Content Officer, emphasizing a focus on great games and the future of play with AI integration.
