Guess who patented a new system for in-game ads
Microsoft has patented a new system that would dynamically pause gameplay to display advertisements, potentially using a credit system to allow players to earn ad-free time. The author expresses strong negative sentiment towards this concept, calling it 'god-awful' and a worst-case scenario for modern gaming. While patents don't always become reality, the article notes Microsoft's continued interest in in-game ads and EA's recent launch of its own advertising platform.
PC Gamer
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- Electronic Arts
- Microsoft
- Take-Two Interactive
- In-Game Advertising
- Subscription Services
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- Game Preservation
- Rockstar Games
- Neverwinter Nights 2
Original source
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