Reggie Fils-Aimé Recalls The Phone Call That Broke Nintendo And Amazon's Relationship
Former Nintendo of America president Reggie Fils-Aimé recounted how a request from Amazon for financial support to undercut competitors led Nintendo to stop selling Wii and Nintendo DS systems on the platform. Fils-Aimé refused the request, deeming it illegal and a risk to other retail partnerships. This stance ultimately helped build mutual respect, leading to strong support for the Nintendo Switch launch.
Nintendo Life
- Entities
- Retail Relationships
- Amazon
- Wii
- Business Ethics
- Nintendo DS
- Reggie Fils-Aimé
- Nintendo
- Nintendo Switch
Original source
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