Sega Sees Growing Fanbase Beyond Core Gamers
Sega's president acknowledges an increasing number of fans engage with its franchises through merchandise and media. These fans, while not playing the games, are still considered part of the broader gaming community. This trend highlights Sega's successful transmedia strategies in broadening its brand appeal.
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Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
Sega's President Says There's Been an Increase in Fans Who Don't Play Its Games, but That Doesn't Mean They Aren't Gamers
Sega president and COO Shuji Utsumi noted an increase in fans who do not actively play the company's games. He clarified that this does not mean these individuals are not considered gamers.