PS5 Being in the Later Stages of its Life Makes Aggressive Marketing Unnecessary, Says Sony CEO
Sony CEO Hiroki Totoki stated that aggressive marketing for the PlayStation 5 is unnecessary as it is in the later stages of its lifecycle, with the company focusing instead on recurring revenue from its user base. The article also highlights fan criticism regarding Sony's decision to end physical game releases by 2028, with many expressing a desire to keep physical media.
Gaming Bolt
- Entities
- Hiroki Totoki
- Sony
- Physical Media
- Console Lifecycle
- Recurring Revenue
- Shuhei Yoshida
- PlayStation 5
- Digital Media
Original source
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