Valve could sell the Steam Machine at a loss, and that would be a win for everyone
Valve may sell the Steam Machine at a loss initially to encourage lower MSRPs from console makers. Rumors suggest the Steam Controller will launch on May 4 for $99, potentially helping to recoup hardware losses. This strategy mirrors traditional console makers who sell hardware at a loss to drive game and add-on sales.
Retro Gamer
Original source
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