Take-Two CEO Zelnick Discusses GTA 6, AI, and Company's Future
Take-Two CEO Strauss Zelnick shared insights on Grand Theft Auto 6, the role of AI in game development, and the company's ambition to become the world's largest entertainment firm.
Coverage across 2 outlets
Morning Interviews
In an interview with GamesIndustry.biz, Strauss Zelnick discussed Grand Theft Auto, the role of artificial intelligence in game development, and the future of Roblox. He also spoke about his vision for building the world's largest entertainment company.
The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world
Take-Two Interactive CEO Strauss Zelnick discussed the company's strategy regarding Grand Theft Auto 6, artificial intelligence, and mobile gaming. He emphasized that technology enables human creativity rather than replacing jobs and highlighted Take-Two's goal to become the biggest entertainment company on Earth, leveraging its strong PC, console, and mobile presence.
Evening Interviews
Take-Two Interactive CEO Strauss Zelnick discusses various topics including BioShock, game pricing, and the Grand Theft Auto franchise. The interview also touches upon a disappearing NFL deal and Rebellion's involvement in the industry.