Microsoft CEO admits "there's more monetization of Xbox games happening on YouTube" than the company as it tries to "turn this into a sustainable business"

Microsoft CEO Satya Nadella stated that the company needs to make Xbox a sustainable business, noting that more monetization of Xbox games occurs on YouTube than within Microsoft itself. He acknowledged industry-wide challenges like rising manufacturing costs and the need to define Xbox's future strategy to ensure economic relevance for both the company and its customers.

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Microsoft Reevaluates Xbox Strategy Amid Financial Woes

Microsoft is reportedly considering spinning off Xbox as a standalone entity or even selling it due to significant financial losses and underperformance. CEO Satya Nadella emphasized the need for Xbox to become a 'sustainable' business, acknowledging more game monetization occurs on YouTube than internally. This strategic reevaluation follows studio closures, layoffs, and a questioning of the brand's future as a hardware platform.

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