Xbox Game Pass Cuts Prices, Removes Day One Call of Duty
Xbox is lowering the price of Game Pass Ultimate and PC Game Pass. This change comes as new Call of Duty titles will no longer launch day one on the service. Leadership acknowledges the service had become too expensive and aims for greater affordability and flexibility.
Coverage across 22 outlets
Nya Xbox-chefen: "Game Pass har blivit för dyrt för spelarna"
The new head of Xbox, Asha Sharma, has stated that Xbox Game Pass has become too expensive for players and that changes are needed to offer better value. Sharma indicated that the current model is not final and that Xbox is exploring a more flexible system for Game Pass in the long term. This comes amid reports that Xbox is considering not releasing Call of Duty day one on Game Pass due to revenue concerns, following recent price increases for the service.
Microsoft Admits Xbox Game Pass ‘Too Expensive’ in Leaked Internal Memo
An internal memo from Microsoft's Xbox gaming chief, Asha Sharma, admits that Xbox Game Pass has become too expensive for players and that the current model is not final. The memo acknowledges that the service's value proposition has diminished due to price increases and new tiers, and promises a future evolution into a more flexible system. This admission suggests a potential shift in Microsoft's subscription strategy and puts pressure on competitors like Sony and Nintendo.
Microsoft Gaming CEO Says Game Pass Has “Become Too Expensive” in Internal Memo
Microsoft Gaming CEO Asha Sharma stated in an internal memo that Game Pass has become too expensive for players and needs a better value proposition. She indicated plans to evolve the service into a more flexible system over time. The memo also acknowledged online discussions about potential pricing changes and explored options like a tier with only first-party Xbox games.
Subscriptions, Clouds, and Streams
Xbox CEO Phil Spencer suggests that the current pricing of Xbox Game Pass may be unsustainable and will likely change in the future. This statement indicates potential adjustments to the subscription service's cost or structure.
Xbox Game Pass "has become too expensive for players," new CEO reportedly admits in leaked memo
New Microsoft Gaming CEO Asha Sharma has reportedly acknowledged in a leaked memo that Xbox Game Pass has become too expensive for players. Sharma aims to evolve the subscription service into a more flexible system, suggesting a need for better value and potentially cheaper options in the short term.
Xbox Boss Admits Game Has Become “too expensive”, Hints At Big Changes To The Service
Xbox's new leader, Asha Sharma, has indicated that the company is considering significant changes to the Game Pass service, acknowledging that it has become too expensive for players. Sharma plans to explore ways to increase the service's value and flexibility, potentially through lower prices or revised subscription tiers. Discussions also include the possibility of adjusting how major titles like Call of Duty are integrated into the subscription model.
Xbox CEO called Game Pass 'too expensive for players' in a leaked memo
A leaked internal memo from Xbox CEO Asha Sharma reveals that Microsoft considers the current pricing of Game Pass to be too expensive for players. Sharma stated that the company needs to find a better value proposition and plans to evolve Game Pass into a more flexible system over time. This comes after Microsoft increased the subscription price twice in the past 15 months.
Game Pass Is Too Expensive And It Will Change, Xbox CEO Says
Microsoft Gaming CEO Asha Sharma has acknowledged that Xbox Game Pass has become too expensive and stated that changes are coming to improve its value proposition. While no immediate changes are expected, Sharma is exploring a more flexible system and potential bundle offerings with companies like Netflix. These discussions follow a significant price increase for Xbox Game Pass Ultimate in October 2025.
Microsoft Gaming CEO May Change Game Pass Subscription Prices
Microsoft is reportedly exploring changes to Xbox Game Pass tiers and pricing, with ambitions to make the service more appealing to a wider audience. Discussions are underway regarding potential subscription bundles with Netflix, and internal talks are considering combining Game Pass Ultimate and PC Game Pass. These changes may lead to further price increases for certain tiers.
Xbox could make Game Pass cheaper, and even bundle it with Netflix
Microsoft is reportedly exploring new strategies for Xbox Game Pass, including the introduction of cheaper subscription tiers and potential bundles with services like Netflix. Xbox CEO Asha Sharma is investigating ways to make Game Pass more accessible to a wider audience, with discussions already underway between Microsoft and Netflix co-CEO Greg Peters regarding bundle possibilities.
New Xbox CEO Could Make Game Pass Less Expensive, Report Says
Asha Sharma, the new CEO of Microsoft Gaming, is reportedly considering changes to Xbox Game Pass pricing to make it more appealing to a wider audience, potentially including lower-priced tiers or an ad-supported option. Sharma has also discussed potential subscription bundle ideas with Netflix co-CEO Greg Peters. Additionally, Sharma has reportedly discontinued the 'This Is An Xbox' marketing campaign.