Xbox Game Pass Loses Millions After Price Hike, Sees Recovery
Xbox Game Pass reportedly lost millions of subscribers following a significant price increase last year. Following the price hike, Microsoft reduced the cost of Game Pass Ultimate. Subscriber growth has since resumed, with new console exclusives planned.
Coverage across 5 outlets
Xbox Game Pass subscriber numbers dropped by four million after price hike
Xbox Game Pass has reportedly lost four million subscribers over the past two years, falling to 30 million. This decline is largely attributed to a significant price increase implemented last year for Xbox Game Pass Ultimate. Microsoft's initial goal was to reach 77 million subscribers by fiscal year 2027, a target that now appears unlikely to be met.
"Miljoner" lämnade Game Pass efter grova prishöjningen
Xbox's Game Pass service saw millions of subscribers leave after a significant price hike in October. The most expensive tier increased from 185 to 285 SEK per month, prompting a price reduction to 215 SEK in March. This shift is part of a broader business strategy change under new leadership, with a reduced focus on multiplatform releases for single-player titles like Gears of War: E-Day and Clockwork Revolution.
Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike
Xbox experienced a loss of millions of Game Pass subscribers following a significant price increase in October 2025. Xbox CEO Asha Sharma acknowledged the prices were too high, leading to a subsequent reduction. While Call of Duty games will now be delayed in their addition to Game Pass, the price cut has reportedly improved subscriber acquisition and retention.
Xbox Game Lost “Millions” Of Subscribers When It Increased The Price Last fall
Xbox confirmed that a significant price increase for Xbox Game Pass last fall led to a loss of millions of subscribers. Following the price hike, the service experienced an eight-month decline, but growth has since resumed after subsequent price reductions. The article also mentions the upcoming exclusivity of Gears of War: E-Day and Clockwork Revolution for Xbox, while Fable and Halo: Campaign Evolved are slated for PlayStation 5.
Xbox Game Pass Lost “Millions” Of Subscribers After Massive Price Hike In 2025
Xbox's chief strategy officer Matthew Ball confirmed that Xbox Game Pass lost millions of subscribers following a price increase to $30 per month in 2025. Microsoft later reduced the price of Game Pass Ultimate to $23 per month. The company also noted that stopping new Call of Duty releases on Game Pass resonated with users, and highlighted upcoming console exclusives like Gears of War: E-Day and Clockwork Revolution.
