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Xbox Tests Ad-Supported Game Streaming for Insiders

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SummarySYNTHESIZED

Microsoft is experimenting with a new ad-supported tier for Xbox Cloud Gaming. Insiders can stream owned games for up to an hour after watching ads. This optional feature aims to make gaming more accessible and affordable.

Coverage across 10 outlets

10 articles
EGamers.io

Xbox tests a new deal: watch ads to stream games you’ve already bought

Microsoft is testing a new feature for Xbox Insiders that allows players to stream owned games for up to one hour after watching advertisements. This optional program is being presented as a way to offer more affordable access to games, despite recent price increases for Xbox consoles. The company states that ads will not interrupt gameplay and will be held to a high quality standard.

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Wolfs Gaming Blog

Xbox Is Officially Testing Free, Ad-Supported Game Streaming

Xbox is currently testing a new free game streaming service that incorporates advertisements. Players will be able to stream their owned games for one hour after watching ads, though specific details regarding ad duration and usage limits are still pending.

FZ.se

Xbox testar gratis spelstreaming med reklam

Microsoft is testing an ad-supported tier for Xbox Cloud Gaming through the Xbox Insiders program. Ads will only play before gameplay sessions, with users limited to one-hour playtimes. The company emphasizes that ads will be relevant and non-intrusive.

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Metro UK

Xbox is testing ads on streaming video games you already own

Xbox is testing advertisements within its cloud streaming service for owned games, offering hour-long sessions with ads before gameplay begins. This initiative aims to potentially lower access costs for players, though similar attempts by other companies like EA have faced significant backlash. Microsoft is also reportedly planning to increase the price of Xbox consoles.

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Eurogamer

Xbox rolls out ad-supported game streaming test for its insider programs, as hardware supply and affordability crisis rages on

Microsoft's Xbox is testing an ad-supported game streaming service for its Insider program, allowing users to play select games for free for one hour with ads before sessions. This initiative aims to improve game accessibility for players with less powerful or unavailable hardware, especially amidst ongoing hardware supply and affordability issues exacerbated by the generative AI boom. The company emphasizes that this is an optional feature designed to lower access costs and expand player bases, though the implementation of external advertising at the start of gameplay sessions is a notable departure from traditional in-game ads.

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Gaming Bolt

Xbox Starts Testing Ad-Supported Cloud Streaming Tier Through Insider Program

Xbox has begun testing a new ad-supported tier for its cloud streaming service exclusively for Xbox Insiders. This tier will feature session limits and display ads before gameplay begins, but will not include a built-in game library and is separate from Game Pass. The company emphasizes that this optional service aims to lower access costs and expand player audiences, with ads designed to be non-intrusive and relevant to the player.

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The Sixth Axis

Xbox is asking players to test advert supported game streaming

Microsoft is testing an ad-supported game streaming channel for Xbox Insiders, allowing them to stream owned games for free with ads before sessions begin. This initiative aims to explore the viability of ad-supported subscriptions and provide more affordable access to games, with ads intended to add value without interrupting gameplay.

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Engadget

Xbox is testing free, ad-supported cloud gaming

Microsoft is testing an ad-supported tier for its cloud gaming service on Xbox. This move mirrors a similar strategy employed by Nvidia's GeForce Now, aiming to offer free access to cloud streaming with advertisements.

Gamespot

Free, Ad-Supported Gaming Is Now Available On Xbox In A Test

Microsoft has launched a test for a free, ad-supported version of its cloud gaming service on Xbox, available to select Xbox Insiders. This initiative aims to make gaming more affordable by allowing players to stream games for up to an hour after watching ads, without interrupting gameplay. The program, previously tested internally, is now being rolled out publicly to explore new ways for players to access games without upfront purchase or new hardware, provided they have a stable internet connection.

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XBOX

Beginning Ad-supported Game Streaming Test & Learn

Microsoft is testing an ad-supported game streaming service for Xbox Insiders, allowing them to play owned games for free with ads for one-hour sessions. This initiative aims to lower the cost of access to games and expand audiences across supported devices like Xbox Series X|S and PC. The company emphasizes that ads will not interrupt gameplay and will meet the same quality standards as their content.

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