American McGee Interview: Dreadful Land, Plushie Dreadful
American McGee, known for American McGee's Alice and Alice: Madness Returns, discusses his return to the game industry with Dreadful Land and his plushie line, Plushie Dreadful. He reflects on how his personal aesthetic became a brand and the evolving landscape of indie game marketing, from studio-centric branding to game-centric studio branding. McGee is also exploring licensing his Dreadful Land intellectual property for future game development.
Super Jump Magazine
- Entities
- Alice: Madness Returns
- id Software
- New Blood Interactive
- Games Workshop
- American McGee
- American McGee's Alice
- Strange Scaffold
- Indie Games
- Game Design
- Branding
- Intellectual Property
Original source
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