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As the western games industry struggles, China's games industry is booming, a new report shows

A new report from Niko Partners highlights the booming Chinese video game industry, which generated approximately $51.8 billion in revenue in 2025, significantly outpacing the UK market. This growth is attributed to strong performances from both new and live service games, increasing engagement with esports and mini-games, and the integration of generative AI in development. The report forecasts continued expansion, reaching $59.8 billion by 2030.

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