Big Tech openly wants to manipulate us with AI. That seems bad to me
This opinion piece argues that the tech industry's push for generative AI, particularly for hyperpersonalization in gaming, is manipulative and ethically questionable. It criticizes the use of AI to predict player churn and adjust gameplay or offers in real-time to increase spending, comparing it to creating 'psychological prisons.' The author contrasts this with developers who prioritize enriching players' lives through game creation, even if it means less profit.
- Entities
- Game: Star Trek: The Next Generation
- Person: Jack Buser
- Company: Google Cloud
- Company: Microsoft
- Topic: Hyperpersonalization
- Game: Rocket League
- Topic: Business Ethics
- Topic: Game Design
- Game: Balatro
- Topic: Generative AI
This article was reported and published by pcgamer.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.