Call Of Duty Ads On Xbox Are Even More Annoying This Year With Modern Warfare 4
Microsoft is implementing intrusive, takeover-style advertisements for Call of Duty: Modern Warfare 4 on Xbox, even hijacking custom backgrounds. While these ads can be disabled, the practice is part of a broader trend towards increased advertising in gaming, with Xbox's chief strategy officer Matthew Ball advocating for it to offset rising development costs. Electronic Arts is also introducing its own in-game advertising platform.
- Entities
- Company: Electronic Arts
- Company: Microsoft
- Platform: Xbox
- Person: Matthew Ball
- Game: Call of Duty: Modern Warfare 4
- Topic: Advertising
- Topic: Cloud Gaming
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