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"Developers need to treat Early Access like a real launch, because players do" – Early Access games are on the rise, but so are player expectations

The article discusses the increasing trend of games launching in Early Access on Steam, noting a significant rise in titles and player expectations. Developers like those behind Valheim, Subnautica, and Hades have found success with the model, but others like Deadhaus Sonata have faced backlash due to unmet quality standards. The piece highlights the challenges smaller developers face against larger publishers and emphasizes the need for transparency and a clear vision when using Early Access.

Article tone: Neutral
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