Disney Has 9 Gaming Franchises That Have Generated $1 Billion+ At Retail, Including Kingdom Hearts
Disney has identified video games as a fundamental part of its future entertainment strategy, with nine gaming franchises having generated over $1 billion in retail sales. The company's gaming division, Disney Games, has achieved approximately $3.5 billion in annual consumer spending for the past four years, exceeding $4 billion in the last fiscal year. Disney is focusing on creating original game content rather than movie tie-ins and sees significant opportunity in its partnership with Epic Games for Fortnite.
Gamespot
- Entities
- Disney
- Marvel Games
- Josh D'Amaro
- Lucasfilm Games
- Bob Iger
- Marvel's Wolverine
- Epic Games
- Business Strategy
- 20th Century Games
- Sean Shoptaw
- Fortnite
- Mergers and Acquisitions
- Video Games
- Marvel Strike Force
- Disney & Pixar Games
Original source
This article was reported and published by Gamespot. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.