Disney Has 9 Gaming Franchises That Have Generated $1 Billion+ At Retail, Including Kingdom Hearts
Disney has identified video games as a fundamental part of its future entertainment strategy, with nine gaming franchises having generated over $1 billion in retail sales. The company's gaming division, Disney Games, has achieved approximately $3.5 billion in annual consumer spending for the past four years, exceeding $4 billion in the last fiscal year. Disney is focusing on creating original game content rather than movie tie-ins and sees significant opportunity in its partnership with Epic Games for Fortnite.
- Entities
- Company: Disney
- Company: Marvel Games
- Person: Josh D'Amaro
- Company: Lucasfilm Games
- Person: Bob Iger
- Game: Marvel's Wolverine
- Company: Epic Games
- Topic: Business Strategy
- Company: 20th Century Games
- Person: Sean Shoptaw
- Game: Fortnite
- Topic: Mergers and Acquisitions
- Topic: Video Games
- Game: Marvel Strike Force
- Company: Disney & Pixar Games
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