EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards
Electronic Arts has announced a new advertising platform that allows brands to place advertisements within their games, aiming to "transform how brands connect with audiences." This initiative includes in-game billboards and custom brand experiences, such as Mountain Dew's Dew University in Madden NFL. The article critiques this move, suggesting it's a way for EA to generate revenue to offset debt from a leveraged buyout and questioning if it will lead to more creative games or further brand integration.
- Entities
- Topic: Monetization
- Company: Electronic Arts
- Company: Microsoft
- Game: EA Sports FC 24
- Game: Madden NFL
- Game: The Sims 2: H&M Fashion Stuff
- Company: Activision Blizzard
- Topic: In-Game Advertising
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