Games Industry
Published
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ESA warns 'No Fakes Act' fails to distinguish between deepfakes and digital replicas used in video games
The Entertainment Software Association (ESA) has warned that the proposed 'No Fakes Act' could negatively impact the video game industry by failing to distinguish between harmful deepfakes and legitimate digital replicas used in game development. ESA president Stanley Pierre-Louis urged the US Senate Judiciary Committee to amend the bill, expressing concerns that its current definition could lead to frivolous lawsuits and economically devastating litigation for developers.
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