Digital Replicas
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ESA says anti-deepfake act could 'devastate' video game industry
The Entertainment Software Association (ESA) has expressed strong opposition to SAG-AFTRA's proposed "No Fakes" act, arguing that its current wording creates significant legal uncertainty and could devastate the video game industry. ESA president Stanley Pierre-Louis stated that the act's broad definition of "digital replica" could lead to frivolous lawsuits and that the cost of litigation would be economically devastating, despite the industry likely prevailing in court.
ESA warns 'No Fakes Act' fails to distinguish between deepfakes and digital replicas used in video games
The Entertainment Software Association (ESA) has warned that the proposed 'No Fakes Act' could negatively impact the video game industry by failing to distinguish between harmful deepfakes and legitimate digital replicas used in game development. ESA president Stanley Pierre-Louis urged the US Senate Judiciary Committee to amend the bill, expressing concerns that its current definition could lead to frivolous lawsuits and economically devastating litigation for developers.
