Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox's chief strategy officer Matthew Ball revealed that Game Pass lost millions of subscribers following a significant price increase in late 2025. This occurred despite the addition of Call of Duty to the service's day-one offerings. New Xbox CEO Asha Sharma had previously acknowledged in a leaked memo that the service had become too expensive for players, indicating a potential shift in strategy.
- Entities
- Company: Microsoft
- Game: Game Pass
- Topic: Pricing Strategy
- Person: Matthew Ball
- Company: Xbox
- Topic: Subscription Services
- Platform: PlayStation 5
- Game: Call of Duty
- Person: Asha Sharma
- Person: Phil Spencer
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