Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals
Xbox's chief strategy officer Matthew Ball revealed that Game Pass lost millions of subscribers following a significant price increase in late 2025. This occurred despite the addition of Call of Duty to the service's day-one offerings. New Xbox CEO Asha Sharma had previously acknowledged in a leaked memo that the service had become too expensive for players, indicating a potential shift in strategy.
Eurogamer
- Entities
- Microsoft
- Game Pass
- Pricing Strategy
- Matthew Ball
- Xbox
- Subscription Services
- PlayStation 5
- Call of Duty
- Asha Sharma
- Phil Spencer
Original source
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