Gaming Needs More Ads, Expert Says, And A $6 Game Pass Tier
Microsoft Gaming CEO Asha Sharma is reportedly exploring ways to make Xbox Game Pass more affordable, potentially through a lower-priced, ad-supported tier. Industry expert Joost van Dreunen suggests embracing advertising, citing its prevalence in other media, and notes that subscriptions excel at retention but not market growth. Former PlayStation executive Shawn Layden expressed skepticism about Game Pass's current trajectory, while Netflix CEO Greg Peters indicated openness to potential bundle collaborations with Xbox.
Gamespot
- Entities
- Microsoft
- Game Pass
- Gaming Industry
- Sony Interactive Entertainment
- Netflix
- Activision Blizzard
- Xbox
- Subscription Services
- Advertising
- Mergers and Acquisitions
- Shawn Layden
- World of Warcraft
- Greg Peters
- Joost van Dreunen
- Business Models
- Call of Duty
Original source
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