Gaming Needs More Ads, Expert Says, And A $6 Game Pass Tier

Microsoft Gaming CEO Asha Sharma is reportedly exploring ways to make Xbox Game Pass more affordable, potentially through a lower-priced, ad-supported tier. Industry expert Joost van Dreunen suggests embracing advertising, citing its prevalence in other media, and notes that subscriptions excel at retention but not market growth. Former PlayStation executive Shawn Layden expressed skepticism about Game Pass's current trajectory, while Netflix CEO Greg Peters indicated openness to potential bundle collaborations with Xbox.

• COMPANY Microsoft
• GAME Game Pass
• COMPANY Sony Interactive Entertainment
• COMPANY Netflix
• COMPANY Activision Blizzard
• COMPANY Xbox
• GAME World of Warcraft
• GAME Call of Duty