Goodwill Hunting: Consoles’ brand value and loyalty is being tested | Opinion
The article argues that Sony and Microsoft will need significant customer goodwill to justify the high prices of their upcoming next-generation consoles. Sony's decision to drop Hideo Kojima's game Physint, which was then picked up by Xbox, is presented as a damaging blow to their goodwill reserves, especially in light of past missteps like the pivot to live service games and the cancellation of Concord.
Games Industry
- Entities
- Xbox Game Studios
- Microsoft
- Sony
- Death Stranding 2: On the Beach
- Hideo Kojima
- Concord
- Bungie
- PlayStation 5
- Customer Goodwill
- Next-Generation Hardware
- Live Service Games
- Death Stranding 2
- Kojima Productions
- Metal Gear Solid
- Physint
Original source
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