Is the Xbox ending? Don’t count on it yet
Despite predictions of its demise, the Xbox brand is undergoing a strategic course correction rather than a shutdown. New leadership, including CEO Asha Sharma, emphasizes a renewed commitment to core players and console hardware, moving away from a solely services-focused approach. While recent revenue drops and executive changes have fueled speculation, Microsoft's significant investments in studios and Game Pass suggest a continued focus on hardware and its dedicated player base.
Digital Trends
- Entities
- Microsoft
- Activision
- Xbox
- Gaming Services
- Artificial Intelligence
- Michael Pachter
- Sarah Bond
- Matt Booty
- Seamus Blackley
- Asha Sharma
- Phil Spencer
- Console Hardware
Original source
This article was reported and published by Digital Trends. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.