PC Gamer
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Matthew Ball was hired to help fix Xbox. Will gamers like what he prescribes?
Analyst Matthew Ball has been hired by Xbox as chief strategy officer to help revitalize the company's business. Ball, a proponent of the metaverse and user-generated content, is expected to influence Xbox's future direction, potentially drawing inspiration from platforms like Roblox and Epic Games' Unreal Engine. This comes as Xbox undergoes significant restructuring, including layoffs and studio closures.
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