Miami agrees to advertise GTA 6 in exchange for fixing their football field
Miami Beach has approved a deal allowing Rockstar Games to advertise Grand Theft Auto 6 through discreet marketing on beach chairs and umbrellas. The agreement, which generated nearly $4 million, will fund renovations for the Flamingo football field, though some commissioners expressed concerns about associating the city with the game's violent themes. The campaign is set to run from October 15 to the end of the year.
- Entities
- Topic: Marketing
- Person: Tanya K. Bhatt
- Game: Grand Theft Auto 6
- Topic: Video Game Industry
- Topic: Advertising
- Company: Rockstar Games
- Platform: Netflix
- Person: David Suarez
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