"Microsoft Gaming" Is Dead, To Be Replaced By Return To "Xbox" Branding - Report
Microsoft is reportedly retiring the "Microsoft Gaming" brand in favor of returning to the "Xbox" identity. New Xbox boss Asha Sharma informed staff of the change, emphasizing the importance of the Xbox brand. This shift follows Microsoft's acquisition of Activision Blizzard and aims to refocus on the core Xbox identity and its gaming roots.
- Entities
- Topic: Company Restructuring
- Company: Microsoft
- Company: Activision Blizzard
- Company: Xbox
- Topic: Video Game Industry
- Game: Call of Duty
- Person: Asha Sharma
- Topic: Branding
- Person: Phil Spencer
- Game: Gears of War: E-Day
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