"Microsoft wants a turnaround and is worried about losing Xbox" - Insider report paints a different picture of Phil Spencer's retirement and Sarah Bond's sudden departure
An insider report suggests Microsoft's recent leadership changes at Xbox, including Phil Spencer's retirement and Sarah Bond's departure, signal a genuine attempt to revitalize the brand. Asha Sharma, formerly of CoreAI, has been appointed head of Microsoft Gaming, with sources indicating the company is concerned about losing Xbox as a consumer brand and aims for a turnaround, potentially moving away from Bond's 'Xbox Anywhere' vision.
Eurogamer
- Entities
- Microsoft
- Activision
- Artificial Intelligence
- Sarah Bond
- Business Strategy
- Hardware
- Xbox
- Matt Booty
- Peter Moore
- Asha Sharma
- Phil Spencer
Original source
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