"Microsoft wants a turnaround and is worried about losing Xbox" - Insider report paints a different picture of Phil Spencer's retirement and Sarah Bond's sudden departure
An insider report suggests Microsoft's recent leadership changes at Xbox, including Phil Spencer's retirement and Sarah Bond's departure, signal a genuine attempt to revitalize the brand. Asha Sharma, formerly of CoreAI, has been appointed head of Microsoft Gaming, with sources indicating the company is concerned about losing Xbox as a consumer brand and aims for a turnaround, potentially moving away from Bond's 'Xbox Anywhere' vision.
- Entities
- Company: Microsoft
- Company: Activision
- Topic: Artificial Intelligence
- Person: Sarah Bond
- Topic: Business Strategy
- Topic: Hardware
- Company: Xbox
- Person: Matt Booty
- Person: Peter Moore
- Person: Asha Sharma
- Person: Phil Spencer
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