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Nintendo's Shigeru Miyamoto never wanted to compete with other game devs: "I view the Rubik's Cube as my…

In a 1996 interview, Nintendo's Shigeru Miyamoto stated he viewed the Rubik's Cube as his eternal rival, prioritizing innovation that surprises non-gamers over competing with other developers. He expressed a desire for older staff to focus on novel concepts while younger developers handle franchise titles, a philosophy that influenced games like Pikmin and Wii Music.

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