No Man's Sky lead planned to show more Light No Fire, but "why do any marketing" when it's already…
Hello Games founder Sean Murray explained the studio's decision to forgo extensive marketing for their upcoming game, Light No Fire, contrasting it with the strategy used for No Man's Sky. He cited the game's high Steam wishlist ranking as evidence that further marketing is unnecessary at this time. Murray expressed a desire to avoid the hype circus that surrounded No Man's Sky's initial release.
Retro Gamer
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