'Our presence on PC isn't strong enough,' Xbox bosses admit

Microsoft Gaming CEO Asha Sharma and chief content officer Matt Booty have outlined a renewed commitment to Xbox, including a name change back to Xbox and a reevaluation of exclusivity, windowing, and AI strategies. The company aims to focus on daily active players and shared experiences, acknowledging past shortcomings in PC presence and console market share.

▸ entities in this article

COMPANY King
COMPANY Xbox Game Studios
COMPANY Microsoft
PLATFORM Xbox
COMPANY Activision Blizzard
COMPANY Bethesda
PLATFORM PC