'Our presence on PC isn't strong enough,' Xbox bosses admit
Microsoft Gaming CEO Asha Sharma and chief content officer Matt Booty have outlined a renewed commitment to Xbox, including a name change back to Xbox and a reevaluation of exclusivity, windowing, and AI strategies. The company aims to focus on daily active players and shared experiences, acknowledging past shortcomings in PC presence and console market share.
- Entities
- Company: King
- Company: Xbox Game Studios
- Person: Jack Buser
- Company: Microsoft
- Platform: Xbox
- Topic: Artificial Intelligence
- Topic: Business Strategy
- Company: Activision Blizzard
- Company: Bethesda
- Person: Mat Piscatella
- Person: Matt Booty
- Person: Seamus Blackley
- Platform: PC
- Topic: Game Development
- Person: Asha Sharma
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