'Our presence on PC isn't strong enough,' Xbox bosses admit
Microsoft Gaming CEO Asha Sharma and chief content officer Matt Booty have outlined a renewed commitment to Xbox, including a name change back to Xbox and a reevaluation of exclusivity, windowing, and AI strategies. The company aims to focus on daily active players and shared experiences, acknowledging past shortcomings in PC presence and console market share.
PC Gamer
- Entities
- King
- Xbox Game Studios
- Jack Buser
- Microsoft
- Xbox
- Artificial Intelligence
- Business Strategy
- Activision Blizzard
- Bethesda
- Mat Piscatella
- Matt Booty
- Seamus Blackley
- PC
- Game Development
- Asha Sharma
Original source
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