Tech Radar
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Sony is reportedly testing dynamic pricing on its PlayStation storefront that changes the price tag of over 190 games
Sony is reportedly testing dynamic pricing on the PlayStation Store, with prices changing for over 190 games across more than 70 regions since November 2025. The experiment, which includes first-party titles and some third-party games, offers personalized discounts that can be significantly deeper than standard sale prices, particularly in the US market.
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