Sony's "lack of marketing push" on Marathon "speaks to the lack of faith from the platform holder," says former Square Enix exec
A former Square Enix executive believes Sony's limited marketing for Bungie's Marathon indicates a lack of faith in the title. Despite Marathon being the most played game on Xbox last month, its presence on PlayStation dashboards is minimal. This lack of promotion is contrasted with Microsoft's typical support for its first-party titles and the potential for Marathon to be a major success if marketed effectively.
Retro Gamer
- Entities
- Microsoft
- Sony
- Marketing
- Jacob Navok
- Bungie
- PlayStation 5
- Xbox Series X
- Game Design
- Square Enix
- Live Service Games
- Marathon
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