Steam's discounts and events tab will soon be fully algorithm-driven
Valve is transitioning Steam's "Discounts and Events" tab from a manually curated calendar to an algorithm-driven system. This change aims to personalize game recommendations for each customer, with initial tests showing a tenfold increase in games featured and significant boosts in store page visits and wishlists. While Valve states this will help developers focus on game creation rather than promotion, some industry figures like Simon Carless and Tim Bender of Hooded Horse have noted positive impacts on visibility for smaller titles.
- Entities
- Company: GameDiscoverCo
- Person: Simon Carless
- Topic: Game Discovery
- Company: Valve
- Company: Hooded Horse
- Person: Tim Bender
- Platform: Steam
- Topic: Algorithms
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