Take-Two CEO says "Borderlands wouldn't have been a hit" without $50 million art style change gamble
Take-Two CEO Strauss Zelnick revealed that a significant $50 million change to Borderlands' art style, implemented just two months before its original release, was crucial to the game's eventual success. Gearbox Software proposed the shift from a muted aesthetic to its now-iconic hand-inked look, a decision Zelnick supported despite the immense cost and risk, believing it was essential for differentiation.
- Entities
- Company: Gearbox Software
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Topic: Game Development
- Person: David Senra
- Game: Borderlands
- Topic: Art Style
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