InnoGames
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Maria Redin of mobile giant MTG on rebranding, buying Raid: Shadow Legends, and plans to double the company's size
MTG CEO Maria Redin outlines ambitious plans to double the company's size within three to five years, primarily through acquisitions, following the $620 million purchase of Raid: Shadow Legends developer Plarium. The company is rebranding its studio districts to Playsimple and Playamp, focusing on employee retention and integrating technology across its portfolio. Redin also highlights the crucial role of embracing generative AI to maintain competitiveness and enhance game development workflows in the maturing mobile gaming market.
This mobile game has been made using AI for a year now – and no one noticed
InnoGames has been using AI to generate all content for its mobile game Sunrise Village for the past year without players noticing. This shift, driven by financial underperformance, reduced the development team from 25 to 2-4 people, allowing the game to remain profitable. While employees like senior lead artist Lémuel Wuibout express admiration for the tools and see efficiency gains, concerns about job security and the future of creative roles persist across the industry.
Brazil-based dev Gameplan joins Remote Control Productions
Brazilian developer Gameplan has joined the independent games production house Remote Control Productions (RCP). Gameplan, founded in 2014, specializes in co-development, engineering, and outstaffing, and has worked with clients like Xbox and Bandai Namco. This partnership aims to expand Gameplan's services to full SKU development and porting, while also providing technical support to other studios within the RCP network.
