The lost art of video game announcements – or come back E3, all is forgiven
The article discusses the decline in excitement surrounding video game announcements, attributing it to publishers opting for less engaging methods like blog posts and tweets over traditional, drawn-out reveal campaigns. This shift, driven by perceived cost-saving and a desire to avoid player fatigue, has led to a loss of anticipation and an increase in leaks, diminishing the impact of official reveals.
- Entities
- Topic: Game Marketing
- Company: Microsoft
- Company: Sony
- Company: Activision
- Topic: Video Game Announcements
- Game: Marvel's Wolverine
- Company: Warhorse Studios
- Topic: Video Game Industry
- Game: Kingdom Come
- Platform: PC
- Game: Forza Horizon 5
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