"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead
Bulkhead, a studio acquired by Tencent via Splash Damage, found the parent company's demand for games with budgets over £50 million unsuited to their development style. Despite initial success with Battalion 1944 and pitching the PC shooter Wardogs, Tencent's scale led to Bulkhead spinning out into a new holding company, Super Media Group, with Team17 and Hiro Capital. The studio is now focused on Wardogs, aiming for a sustainable player base rather than massive AAA success.
- Entities
- Company: Super Media Group
- Company: Tencent
- Company: Everplay
- Company: Team17
- Topic: Business Strategy
- Game: PUBG
- Game: Hell Let Loose
- Game: The Turing Test
- Topic: Early Access
- Game: Wardogs
- Topic: Indie Games
- Company: Hiro Capital
- Topic: Game Development
- Company: Square Enix
- Person: Joe Brammer
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