"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead
Bulkhead, a studio acquired by Tencent via Splash Damage, found the parent company's demand for games with budgets over £50 million unsuited to their development style. Despite initial success with Battalion 1944 and pitching the PC shooter Wardogs, Tencent's scale led to Bulkhead spinning out into a new holding company, Super Media Group, with Team17 and Hiro Capital. The studio is now focused on Wardogs, aiming for a sustainable player base rather than massive AAA success.
Games Industry
- Entities
- Super Media Group
- Tencent
- Everplay
- Team17
- Business Strategy
- PUBG
- Hell Let Loose
- The Turing Test
- Early Access
- Wardogs
- Indie Games
- Hiro Capital
- Game Development
- Square Enix
- Joe Brammer
Original source
This article was reported and published by Games Industry. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.