"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead

Bulkhead, a studio acquired by Tencent via Splash Damage, found the parent company's demand for games with budgets over £50 million unsuited to their development style. Despite initial success with Battalion 1944 and pitching the PC shooter Wardogs, Tencent's scale led to Bulkhead spinning out into a new holding company, Super Media Group, with Team17 and Hiro Capital. The studio is now focused on Wardogs, aiming for a sustainable player base rather than massive AAA success.

• COMPANY Super Media Group
• COMPANY Tencent
• COMPANY Everplay
• COMPANY Team17
• GAME PUBG
• GAME Hell Let Loose
• GAME The Turing Test
• GAME Wardogs
• COMPANY Hiro Capital
• COMPANY Square Enix