Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
Microsoft has seemingly discontinued its "This is an Xbox" marketing campaign, which promoted the Xbox as a platform accessible on various devices. The campaign's associated blog posts are now inaccessible, and the tag yields no results. This move follows recent leadership changes, including the departure of Phil Spencer and Sarah Bond, and the appointment of Asha Sharma as the new gaming CEO, who has also confirmed the next-gen Xbox will support console and PC games.
Eurogamer
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