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Rockstar Games and Florida Officials Are Having Conversations to Turn Miami in to Vice City IRL for GTA 6's Marketing Campaign
Rockstar Games and Florida officials are in discussions to transform parts of Miami into Vice City as part of the marketing campaign for Grand Theft Auto 6. These conversations aim to leverage the real-world location to promote the upcoming game.
Rockstar Games and Florida Officials Are Having Conversations to Turn Miami Into Vice City IRL for GTA 6's Marketing Campaign
Rockstar Games and Florida officials are in discussions to transform parts of Miami into Vice City as part of the marketing campaign for Grand Theft Auto 6. This collaboration aims to bring the game's fictional setting to life in the real world.
Surprise PS5 Feature Update Adds Cool New Home Screen
Sony has released a surprise PlayStation 5 update introducing a new Welcome Hub feature that displays a Grand Theft Auto VI animation upon startup. This server-side update, which cannot be manually downloaded, is the first of its kind for the current generation and signifies a significant marketing partnership with Rockstar Games. The Grand Theft Auto VI theme also extends to the PlayStation Store and the PS App.
Control Resonant Developer Remedy Admits Packed September Release Window 'Is Challenging,' but It Has a Plan
Remedy Entertainment acknowledges that launching Control Resonant in the crowded September release window presents a challenge. The studio plans to support the game with its most extensive marketing campaign to date to ensure it stands out.
Nintendo releases official Mario stop motion videos [update: new video]
Nintendo has released a series of stop motion videos as part of its "My Mario" campaign, featuring the iconic character in various short scenarios. The videos are designed to be enjoyable for young children due to their brief runtime. Several installments have been published over several months, including 'Mario's Mustache,' 'Top Hat,' 'Shell Games,' 'Making Melodies,' 'Hide and Seek,' 'Balancing Act,' and 'Coin Jam.'
McDonald’s made a cool controller hack for a universal gaming problem
McDonald's Türkiye has introduced a clever marketing campaign called Archie, a device designed to solve the common gamer frustration of being AFK (away from keyboard). The simple analog stick holder keeps in-game characters moving, preventing mission failures or session kicks during brief breaks. The Archie device is bundled with the Pro Gamer Menu, highlighting convenience for gamers.
Fanta And Xbox Go Big – “Wanta Fanta?” Becomes A Global Gaming Challenge
Fanta and Xbox have launched a global "Wanta Fanta?" campaign, blending the beverage brand with several Xbox franchises including Halo, Call of Duty, and Diablo IV. The collaboration features special edition drinks and a gamified experience with challenges and rewards, rolling out across over 60 markets starting April 2026.
Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push
Microsoft has reportedly discontinued its 'This is an Xbox' marketing campaign, with the associated web page now removed. This move follows recent leadership changes within Xbox, including the departure of former president Sarah Bond and the retirement of gaming CEO Phil Spencer. The campaign, which aimed to position various devices as extensions of the Xbox ecosystem, had reportedly caused internal dissent among Xbox employees.
Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
Microsoft has seemingly discontinued its "This is an Xbox" marketing campaign, which promoted the Xbox as a platform accessible on various devices. The campaign's associated blog posts are now inaccessible, and the tag yields no results. This move follows recent leadership changes, including the departure of Phil Spencer and Sarah Bond, and the appointment of Asha Sharma as the new gaming CEO, who has also confirmed the next-gen Xbox will support console and PC games.
I guess this wasn't an Xbox after all
Microsoft has removed the original Xbox Wire blog post that launched its "This is an Xbox" marketing campaign, signaling a potential shift in future promotions. The company may be moving away from the campaign due to confusion, especially with the development of Project Helix hardware that blurs the lines between console and PC gaming.
Mountain Dew “Play No DEW” Challenge Proves You Can’t Win Without D, E, W Keys — Too Much Gaming | Video Games Reviews, News, & Guides
Mountain Dew launched the 'Play No Dew' campaign in the Philippines, challenging gamers to play PC titles without the D, E, and W keys, demonstrating their integral role in gaming. The campaign included influencer livestreams, a public challenge, and a live event pitting professional esports players against amateurs, ultimately proving that winning is significantly harder without Mountain Dew.
