Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
PC Gamer
- Entities
- Yakuza
- SEGA
- Fan Engagement
- World of Warcraft
- Merchandising
- Shuji Utsumi
- Final Fantasy XIV
- Transmedia Projects
Original source
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