"We can get any IP" - Saber CCO on why reviving dormant franchises is the big, obvious secret the the publisher's success, and why Xbox could learn from it
Saber Interactive's Chief Creative Officer Tim Willits believes the company's success stems from its strategy of reviving dormant franchises and ensuring projects can generate four times their cost. He highlighted titles like World War Z and Snow Runner as examples of profitable ventures, and suggested that larger companies like Microsoft could benefit from a similar approach by revitalizing underutilized IPs.
Eurogamer
- Entities
- World War Z
- id Software
- Microsoft
- Hellraiser: Revival
- Universal
- Hexen
- Pitfall!
- Business Strategy
- Activision Blizzard
- Strife
- Jon Wick
- Heretic
- Reviving Dormant Franchises
- Half-Life 2
- Star Wars: Knights of the Old Republic
Original source
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