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Why a publisher you've probably not heard of is spending millions of dollars on its Gamescom presence

Publisher 4Divinity is making a significant investment, spending millions of dollars on an expansive booth at Gamescom to showcase its portfolio of upcoming AA titles, including Showa American Story and Guns of Eschaton. This strategy aims to establish a strong presence in the Western market, leveraging the success of Chinese-developed games like Black Myth: Wukong and targeting a gap in the market for single-player experiences.

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