Maria Angelidou-Smith
Reporting and statements that mention Maria Angelidou-Smith.
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Xbox CEO unveils 'new Xbox division' for game-adjacent ventures named 'XP'
Xbox has launched a new division named XP, which will manage non-gaming ventures such as film and TV production, live events, and product creation. The division, led by Mojang's Kayleen Walters, aims to expand the Xbox brand's reach through transmedia projects like the upcoming Minecraft movie sequel and physical events like Blizzcon. This announcement comes amidst recent layoffs and a strategic "reset" initiative within the Xbox division.
Xbox puts former Reddit and Facebook exec in charge of Minecraft studio Mojang
Xbox has appointed Maria Angelidou-Smith, formerly of Meta and Reddit, as the new CEO of Mojang Studios, the developer behind Minecraft. This change occurs amidst broader restructuring within Xbox and raises concerns about a potential shift towards user retention and monetization strategies over community focus.
Xbox aim to wring more cash out of the games they've not cast into oblivion by launching new licensing arm and handing Minecraft to ex-Meta monetisation lead
Xbox is launching a new licensing division, Xbox Products (XP), to generate more revenue from its major game franchises through film, TV, merchandise, and events. This initiative comes as Xbox undergoes significant layoffs, with a total of 3200 employees being let go. Mojang, the developer of Minecraft, has appointed Maria Angelidou-Smith, formerly of Meta, as its new CEO, bringing extensive experience in product and monetization but no direct gaming industry background.
Xbox announces new XP division to deliver transmedia spinoffs including film, TV, and theme parks
Xbox has launched a new division, XP, dedicated to expanding its brands into film, television, theme parks, and merchandise. Led by former Mojang president Kayleen Walters, the division will oversee projects like the Fallout TV series and the upcoming Minecraft World theme park. This move aims to leverage the emotional connection players have with Xbox franchises beyond just gaming.
New Leadership Appointments and XBOX Division
Xbox has announced new leadership appointments within its division, including the creation of a new XP division focused on franchise experiences beyond gaming. Kayleen Walters will lead XP, while Maria Angelidou-Smith will become CEO of Mojang and Minecraft. Both appointments aim to strengthen community engagement and business development across Xbox's intellectual properties.
Xbox Announces New Film, TV and Entertainment Division XP, Led by Former Minecraft Studio Head
Xbox has launched a new division called XP, focused on expanding its gaming franchises into film, television, merchandise, live events, and partnerships. Led by former Minecraft studio head Kayleen Walters, the division aims to reach audiences beyond the games themselves, leveraging recent successes like the Minecraft movie and the Fallout series.
