Xbox CEO unveils 'new Xbox division' for game-adjacent ventures named 'XP'
Xbox has launched a new division named XP, which will manage non-gaming ventures such as film and TV production, live events, and product creation. The division, led by Mojang's Kayleen Walters, aims to expand the Xbox brand's reach through transmedia projects like the upcoming Minecraft movie sequel and physical events like Blizzcon. This announcement comes amidst recent layoffs and a strategic "reset" initiative within the Xbox division.
- Entities
- Game: Minecraft
- Company: Microsoft
- Person: Kayleen Walters
- Company: Amazon
- Company: Blizzard Entertainment
- Topic: Layoffs
- Person: Maria Angelidou-Smith
- Company: Mojang
- Topic: Film and Television
- Company: Xbox
- Person: Matt Booty
- Game: Fallout
- Game: Diablo
- Topic: Live Events
- Person: Asha Sharma
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