Xbox CEO: We Must Rely On The Past, But We Cannot Rely On The Past
Xbox CEO Asha Sharma emphasized the need for Microsoft's gaming division to balance reliance on major franchises with the creation of new intellectual property for long-term survival. While acknowledging the importance of established titles like Halo and Gears of War, Sharma stressed that innovation and new IP are crucial to reaching new audiences and preventing stagnation.
- Entities
- Game: Diablo 5
- Company: Microsoft
- Company: Blizzard Entertainment
- Company: Activision
- Topic: New Intellectual Property
- Game: Halo
- Topic: Artificial Intelligence
- Game: Gears of War
- Company: Compulsion Games
- Person: Hideo Kojima
- Company: DoubleFine
- Game: Forza Horizon 2
- Game: StarCraft
- Company: Undead Labs
- Company: inXile Entertainment
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