Xbox Game Pass Lost “Millions of Subscribers” After 2025 Price Hike, per Chief Strategy Officer
Xbox's Chief Strategy Officer Matthew Ball confirmed that the company lost millions of subscribers following a significant price increase for Xbox Game Pass in October. While the exact timing of the price hike is unclear, the article suggests the decision negatively impacted the service's player base, though recent efforts may be helping to regain trust.
- Entities
- Topic: Business Strategy
- Person: Matthew Ball
- Company: Xbox
- Topic: Subscription Services
- Platform: Xbox Series X
- Company: The Game Business
This article was reported and published by gamingbolt.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.