Gamespot
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Xbox Game Pass Lost “Millions” Of Subscribers After Massive Price Hike In 2025
Xbox's chief strategy officer Matthew Ball confirmed that Xbox Game Pass lost millions of subscribers following a price increase to $30 per month in 2025. Microsoft later reduced the price of Game Pass Ultimate to $23 per month. The company also noted that stopping new Call of Duty releases on Game Pass resonated with users, and highlighted upcoming console exclusives like Gears of War: E-Day and Clockwork Revolution.
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